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Arts & Public Life Breakfast ‘It’s a Wiggly, Wiggly world’
Paul Field, General Manager (Operations & Communications), The Wiggles Pty Ltd
What started as penniless rock band and grew into a world-wide franchise is as much a history of knock-backs as successes, says Paul Field Despite the odds, ‘the rare confluence of their solid musical and educational background and an innovative approach provided a unique sound and vision has engaged young children around the world. Producers were sceptical, so they had to finance everything themselves; today they own the rights to every song, video and album they have made— a rare thing in the entertainment industry. The Wiggles story also centres on family and friends and Field outlines the strong principles of early childhood learning and safe behaviour on and off the stage that mark the success of this unique family industry.