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Arts & Public Life Breakfast ‘Business and the Arts: What’s in it for Us?'
Joseph Gersh, AM, Executive Chair of Gersh Investment Partners Ltd and Deputy Chair of the Australia Council
What can the arts do for business? How does one advocate for the arts to business and government, and how to go about it? How much do you need to know? How do you talk about the arts? But first, it’s important to ask: why support the arts at all? Let me try to answer that question: the arts enriches our experience of life, adds a different perspective, reaches and touches our emotional core, enlivens and enlightens our lives. To me and to many this is self-evident. But it is not obvious to everyone. So the constant challenge for those engaged in the arts, as practitioners and supporters, is to articulate this case and to encourage dialogue between the arts and business, explaining ‘what’s in it’ for them.