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Russel Howcroft on 'The Creativity Deficit'

 At the National Press Club recently Russel Howcroft, business man and media panellist on the ABC's The Gruen Transfer, gave a speech he called 'The Creativity Deficit'. In it he argues passionately that creativity and intellectual property are the way of the future; that creative thinking drives profit. and Australia must stop teaching our children away from their natural curiosity if we want to increase social stability and innovaation. Creativity should be central to our society, he says. He's not talking about the arts, but about expanding the way the way we think. The first step to address the deficit is a Creativity Commission to support new ideas and creative industries across the board.

This is the most compelling business argument for a creative society I have heard this century. We in the arts sector should be listening.